Rock River Music: Distributing recorded music directly to consumers by bypassing the established major label controlled channels.

In late 1995, Billy founded Rock River Music in his NYC apartment with the idea of distributing recorded music directly to consumers by bypassing the established major label controlled channels. The result was an entirely new way of connecting consumers to music that presaged the major changes soon to come in the way recorded music was marketed and distributed.

Billy's focus on combing through the vaults of labels like Verve Records helped reignite consumer interest in largely overlooked classic jazz as well as recordings by artists like Celia Cruz, Mongo Santamaria, Chet Baker, Pearl Bailey and other important 20th century artists.

Rock River also helped launch the careers of many new, independent artists throughout the late 90's and early 00's by providing invaluable exposure on Rock River compilations.

In 2007, Rock River produced 'Roots, Rock, Remixed', an album of remixes of Bob Marley's earliest recordings from the '68 - '70 period. This release, created in partnership with the Marley family and Island Records founder Chris Blackwell, represented the very first release of this early material with the family's consent and participation.

Between 1995 and 2010, Rock River produced hundreds of compilations and sold millions of CDs through partnerships with Pottery Barn, GAP, and other "non-traditional" music outlets.